I'm sure you've noticed. Most information available online about how to market your product or a service is skinny, limited and repetitive.
Usually, it's wrapped in something called a sales (or marketing) funnel, meaning that the few trinkets of useful information that are shared are just there as a hook to sell a services down the line.
Tell me if this sounds familiar.
- "Sign up for this super-awesome webinar where I give you top 3 things to [insert buzz words here]"
- Sit through an hour long webinar where you learn NOTHING
- Listen to a pitch of a premium, limited time course for 25 minutes
- Leave the webinar with 5% of information you expected, out of which maybe 1% is applicable to you
- See their ads everywhere for eternity
- Repeat the cycle
Now, there's a reason for this.
Marketers are just trying to make a living, too. Funnels like the one above are proven to work pretty well. You could say they only practice what they preach. But, I have to argue that most funnels today are a mere caricature of what a well-built, sustainable funnel should be. It's all about the intake. No retention, no true value.
So. I'm a marketer. (Duh.)
And one thing that's always frustrated me is the quality of information available online about things like: how to actually find your target market, broken down into attainable steps, so even someone with no marketing background could learn and execute without breaking the bank.
It doesn't have to be like that.
So... why is the Practical Marketer blog different?
Those who know me also know I'm a bit of a hippy.
I believe knowledge is to be shared and if we collectively invest in the betterment of our society, and help raise the success rates of small businesses, we will create a more stable, happier society.
With so many businesses struggling in this pandemic-induced financial vacuum, I believe it's completely unfair to sit on this mountain of knowledge and hide the most useful, practical parts behind the paywall. There will always be work for experienced marketers, but feeding off of desperation is not my groove.
What we need now, as a global society, is to collectively help the small economy rise, and strengthen the pillars of equality everywhere. This is me taking a stand.
What can you expect to read here?
You can consider this the Practical Marketer version 1.0. My minimal viable product, if you will.
I hope to build this blog into a powerhouse of practical information for anyone looking to grow their business, regardless of the location, industry, or background. While it's true that the marketing tactics are fluid and ever-changing, the core marketing principles haven't really changed in the last few decades.
Sure, a tummy tuck here, and a brow lift there, but for the most part the foundations of marketing stayed largely unchanged. I aim to translate this into a series of useful articles and create an evergreen repository you can revisit and still get value, years after the fact.
The material I'll share will be mostly geared towards solopreneurs, micro-startups, SMB owners, who are looking to improve their market presence, increase leads, penetrate new markets, and set a strong foundation for growth.
And sometimes, I'll even have guests over!
There will be new posts coming out every week, so if you'd like to learn how to build your own marketing like a pro, don't forget to subscribe. 👇